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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.

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ANALYTICS & INSIGHTS

Fiscal Year 2024 Terminal-Based Sales Summary

September 11, 2024

In our latest issue of Data in Motion, Scientific Games data analysts provide a fiscal year 2024 summary of U.S. terminal-based game sales, beginning with a snapshot of full-line lottery sales and gross gaming revenue.

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ANALYTICS & INSIGHTS

Fiscal Year 2024 Instant Scratch Game Sales Summary

August 28, 2024

How is the U.S. lottery market performing? Scientific Games Analytics & Insights team has prepared our bi-annual market summary. Take a look at the latest issue of Data in Motion to see how U.S. lottery revenues for instant games, terminal-based games and full-line are trending in fiscal year 2024.

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pdf, 404 KB

ANALYTICS & INSIGHTS

Price Point Role Testing Research

August 14, 2024

Lottery $1 and $2 scratch games continue to have loyal players and a role in the product portfolio. Just ask our Analytics & Insights experts Rob Thompson and Angela Saviano. Read a research report their team recently presented to North American lotteries in the latest issue of Data in Motion.

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pdf, 455 KB

ANALYTICS & INSIGHTS

The U.S. Consumer: A Snapshot

July 31, 2024

In the latest issue of Data in Motion, our Analytics & Insights experts share highlights on U.S. consumers to help lotteries make their products easier and more convenient to find and purchase.

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pdf, 463 KB

ANALYTICS & INSIGHTS

Leveraging CRM to Reach the Right Social Media Audience

July 17, 2024

With social media becoming a primary method of advertising, our SG Digital Academy teamed up with Optimove and Meta to test the effectiveness of using "look alike audiences" to improve player acquisition and retention in paid social media campaigns. Our latest Data in Motion report explores the findings.

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pdf, 528 KB

ANALYTICS & INSIGHTS

Today's Digital Gaming Consumer

June 20, 2024

How often do consumers play games for money? Where and how do they like to play? Our questions exactly and the reason for Scientific Games' industry-first ONE Segmentation Study. This issue of Data in Motion explores our ONE research and what it tells us about iLottery and digital games.

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pdf, 385 KB

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